Our B2B Logistics & Agritech Platform
We've built a comprehensive ecosystem that addresses every weak point in the traditional supply chain, from farm to institution.
We establish direct links with institutions through our user-friendly digital platform.
Our AI engine analyzes market data to set fair, transparent prices and matches institutional demand with farmer supply from the nearest regional hub, minimizing waste.
We manage the entire logistics process, from farm-gate pickup and packaging at our regional centers to last-mile delivery, ensuring freshness and reliability.
Seamless and secure transactions provide prompt payments to farmers, improving their financial stability.
Meru School's Potato Order
Meru County School needs 500kg of potatoes weekly. Previously, they paid KES 15,000 to a middleman. Through Gregro, they place an order on our platform and are instantly matched with three local farmers.
Consolidated & Delivered
We handle pickup, quality checks, and packaging at our Meru hub, delivering fresh potatoes directly to the school within 24 hours.
School Saves 25%
The school now pays KES 11,250, saving KES 3,750 weekly and receiving higher-quality produce.
Farmer Earns 40% More
The farmers collectively earn KES 10,000, a significant increase from the KES 7,000 they would have received from a middleman.
A Personal Fight Against Hunger
Our founder's experience during the 2008-2009 drought, witnessing families struggle with hunger, is the driving force behind Gregro. We believe access to affordable, nutritious food is a fundamental human right.
A Global Crisis with Local Consequences
By 2025, an estimated 343 million people will face acute hunger globally, with Kenya being one of the most affected nations. This isn't just a statistic; it's a call to action.
Our mission is directly aligned with the UN's goal to "End hunger, achieve food security and improved nutrition and promote sustainable agriculture" by 2030.
Learn MoreVisualizing the Pressures
Two key forces are squeezing the food supply chain, making food more expensive for everyone.
Countless farmers are at the mercy of intermediaries who capture the majority of the profit. This exploitation keeps farmers in poverty and disincentivizes production.
A rapidly growing population puts immense strain on a fragile food system, driving prices up and making food inaccessible for millions.
High food prices, driven by inefficiency and exploitation, are a primary cause of poverty and hunger, creating a vicious cycle that traps communities.
Why Start With Potatoes?
Our revolution starts with the humble potato—a strategic choice for building a resilient food system.
Potatoes are a fundamental part of the Kenyan diet, ensuring consistent, high demand from institutions like schools and hospitals.
Their durability and straightforward storage needs make potatoes an ideal pilot crop to perfect our logistics and supply chain model.
The price gap is stark: farmers often get only 30% of the final retail price, presenting a clear opportunity for us to create value.
The Stark Price Disparity
The numbers tell a story of exploitation. A farmer might sell a 90kg bag of potatoes for KES 4,000, only for it to be sold for KES 15,000 at retail. This 275% markup is captured by middlemen, leaving both farmers and consumers at a disadvantage.
KES 4,000
Per 90kg Bag
KES 15,000
Per 90kg Bag